Programs / Digital Media Marketing
Stop posting.
Start marketing.
In 12 weeks you build a content strategy, shoot and edit your own short-form video, and run your own live ad campaigns with real budgets on Meta, TikTok and Google. The kit you learn on is yours to keep.
No experience needed.
Is this for you?
No experience needed. Pick the one that sounds like you.
Mornings, 9am to noon
I'm a college graduate
You have the degree. Now get the proof employers want. Twelve weeks of morning classes. You finish with a portfolio website you built, a personal branding plan and a certificate of completion.
See start datesHigh school graduates
I'm a high school graduate
You've posted from your phone. Now learn to plan the content, shoot and edit the video, and read what the numbers say. You start from the basics.
Start your applicationFour courses, 24 classes
Pick a course to see its six classes and what you make in each.
Content Creation Mastery
Develop essential skills in visual design, graphic design, photography, and videography.
- Class 1
Visual Communication Fundamentals
Exploring the principles of design, composition, and color theory.
You makeCreate a mood board and style guide for a brand or campaign.
- Class 2
Graphic Design Essentials
Mastering Adobe Photoshop and Illustrator for visual content creation.
You makeDesign a logo, poster, and social media graphics for a fictional client.
- Class 3
Photography Fundamentals
Capturing compelling images with DSLR cameras and mobile devices.
You makePlan and execute a photo shoot, showcasing different composition and lighting techniques.
- Class 4
Video Production Basics
Shooting and editing engaging videos with Adobe Premiere Pro.
You makeCreate a short promotional video or documentary, incorporating interviews and b-roll footage.
- Class 5
Content Strategy and Planning
Developing content calendars and strategies for different platforms.
You makeCreate a content strategy for a social media campaign or website.
- Class 6
Content Optimization and Distribution
SEO, social media marketing, and content analytics.
You makeOptimize a blog post or video for search engines and social media platforms.
Customer Relationship Management
Learn how to build and manage strong relationships with your audience on social media.
- Class 7
Foundations of Social CRM
Understanding Customer-Centric Strategies.
You makeDevelop a customer persona for a chosen brand and outline their social media journey and needs.
- Class 8
Building and Engaging Your Social Media Community
You makeCreate a social media community engagement plan for a brand, including strategies for content, interaction, and community growth.
- Class 9
Social Listening and Sentiment Analysis for CRM
You makeConduct a social listening exercise for a brand and analyze the sentiment and key themes emerging from the data.
- Class 10
CRM Tools and Technology for Social Media
You makeResearch and compare different social CRM tools, recommending the best option for a specific business based on its needs and goals.
- Class 11
Personalization and Customer Experience in Social Media CRM
You makeDesign a personalized customer journey map for a specific product or service on social media, focusing on key touchpoints and tailored interactions.
- Class 12
Measuring and Optimizing Social CRM Performance
You makeDevelop a social CRM performance measurement framework with relevant KPIs and reporting metrics for a chosen brand.
Effective Social Media Advertising
Explore the world of social media advertising and learn how to create and manage effective campaigns.
- Class 13
Introduction to Social Media Advertising
The Paid Social Landscape.
You makeChoose a brand and a specific marketing objective. Identify and justify the most suitable social media platform(s) for their advertising campaign based on audience and goals.
- Class 14
Targeting and Audience Segmentation for Social Ads
You makeFor the brand chosen in Class 7, define three distinct target audience segments for a specific product or service, outlining their characteristics, online behavior, and platform preferences.
- Class 15
Creating Compelling Social Media Ad Creatives and Content
You makeDevelop ad creatives (image and text copy) for a specific social media platform and target audience segment, aligning with a defined marketing objective. Justify your creative choices based on platform best practices and audience insights.
- Class 16
Social Media Advertising Campaign Planning and Budgeting
You makeCreate a basic social media advertising campaign plan for a product launch, including campaign objectives, target audience, platform selection, budget allocation, and key performance indicators (KPIs).
- Class 17
Monitoring, Analyzing, and Optimizing Social Ad Performance
You makeAnalyze a provided sample social media advertising campaign performance report. Identify key insights, suggest optimization strategies based on the data, and recommend adjustments for future campaigns.
- Class 18
Advanced Social Media Advertising Techniques and Future Trends
You makeResearch and present a report on an emerging trend or advanced technique in social media advertising, analyzing its potential impact and application for businesses.
Digital Media Strategies and Careers
Develop professional skills in portfolio development, branding, and career planning.
- Class 19
Building Your Digital Media Portfolio
Showcasing your skills and projects effectively.
You makeDevelop a professional online portfolio website.
- Class 20
Personal Branding and Online Presence
Creating a strong online presence and building your professional network.
You makeDevelop a personal branding strategy and optimize your social media profiles.
- Class 21
Freelancing and Entrepreneurship in Digital Media
Building a successful freelance career or starting your own business.
You makeDevelop a business plan or freelance proposal for a digital media project.
- Class 22
The Business of Digital Media
Understanding copyright, licensing, and legal considerations.
You makeResearch and present on copyright laws and licensing options for digital media content.
- Class 23
Career Paths in Digital Media
Exploring different career options and industry trends.
You makeAttend a networking event or conduct informational interviews with digital media professionals.
- Class 24
The Future of Digital Media
Analyzing emerging trends and preparing for the future of the industry.
You makeGroup discussion and presentation on the future of digital media and its impact on society.
What you'll make, and what you'll have
Real projects, one course after another.
What you'll make
- COURSE 1A content strategy and brand kitA mood board and style guide, graphics, a photo shoot, a promo video and a content plan.
- COURSE 2A social CRM planA customer persona, a community engagement plan, a social listening exercise and a performance framework.
- COURSE 3A paid social campaign planPlatform choice, three audience segments, ad creatives and a budgeted launch plan.
- COURSE 4A portfolio website and personal brandYour portfolio, your branding strategy and a freelance proposal or business plan.
What you'll have at the end
- A portfolio website and a certificate of completionPrograms are avocational, so this is a certificate, not a degree.
- Projects from all four coursesContent, customer relationships, paid social and career planning.
- A kit that is yours to keepA director goes over exactly what's in it on your call.
- A plan for what comes nextA freelance proposal or business plan, plus your own branding strategy.
The gear you keep
Yours when you graduate.
The kit you learn on is yours to keep. A director goes over exactly what's in it on your call, so you know before you enroll.
Dates and tuition
Two classes are on the calendar: one already under way, and the next starts Apr 27th, 2027. The tuition is the same for every program.
| Starts | Ends | Meets |
|---|---|---|
| Apr 27th, 2027 | Jul 15th, 2027 | Tue & Thu, 9am–noon |
| What | Price |
|---|---|
| Full digital media marketing program4 courses, 24 classes, 12 labs | $8,925 |
| Payment planThree payments over the 12 weeks | 3 × $2,975 |
| Single courseAny one of the four | $2,975 |
Apply online
Five minutes to apply.
Talk to a director
After you apply, you book a consultation with a director about your goals and schedule.
Confirm your seat
Sign your agreement and make your first payment.
Start class
Meet your class and your first instructor, live online.
Questions about digital media marketing
Do I need experience?
No. The program starts from the basics, and the only requirement is a short consultation with a director.
Do I need a parent's approval?
If you're under 18, a parent or guardian approves your enrollment.
Do I have to buy a camera first?
No. The kit you learn on is yours to keep, and a director goes over exactly what's in it on your call.
What if I can't pay all at once?
You can pay in three installments of $2,975 over the 12 weeks.
Where do classes meet?
Classes are live online. Join from home or from a desk at any partner Venture X office.
Other programs
Every program is 4 courses over 12 weeks, at the same price.
The next digital media marketing class starts Apr 27th.
Seats are limited by the size of the room. Apply and we'll email you a link to book your consultation.