Digital Social Media marketing content creation advertisement management sales strategy syllabus
Digital Social Media Marketing School Onsite
- Duration: 24 classes, 12 scheduled labs – 108 total session hours
- Format: Interactive workshops, hands-on studio sessions, collaborative projects, guest lectures, portfolio reviews, and field trips.
- Courses: 4 core courses, 6 classes each
- Start Date: August 25th 2026
- End Date: November 12th 2026
- Time: 3pm – 6pm | Tue + Thu
Cost of tuition
Learn more about the program offering and the cost of tuition in the school catalog:
What you'll Learn
- Course Description: Learn how to build and manage strong relationships with your audience on social media.
- Classes:
- Class 7: Foundations of Social CRM: Understanding Customer-Centric Strategies.
Project: Develop a customer persona for a chosen brand and outline their social media journey and needs.
- Class 7: Foundations of Social CRM: Understanding Customer-Centric Strategies.
Class 8: Building and Engaging Your Social Media Community.
- Project: Create a social media community engagement plan for a brand, including strategies for content, interaction, and community growth.
- Class 9: Social Listening and Sentiment Analysis for CRM.
- Project: Conduct a social listening exercise for a brand and analyze the sentiment and key themes emerging from the data.
- Class 10: CRM Tools and Technology for Social Media.
- Project: Research and compare different social CRM tools, recommending the best option for a specific business based on its needs and goals.
- Class 11: Personalization and Customer Experience in Social Media CRM.
- Project: Design a personalized customer journey map for a specific product or service on social media, focusing on key touchpoints and tailored interactions.
- Class 12: Measuring and Optimizing Social CRM Performance.
- Project: Develop a social CRM performance measurement framework with relevant KPIs and reporting metrics for a chosen brand.
Course Description: Explore the world of social media advertising and learn how to create and manage effective campaigns.
Classes:
Class 13: Introduction to Social Media Advertising: The Paid Social Landscape.
Project: Choose a brand and a specific marketing objective. Identify and justify the most suitable social media platform(s) for their advertising campaign based on audience and goals.
Class 14: Targeting and Audience Segmentation for Social Ads.
Project: For the brand chosen in Class 7, define three distinct target audience segments for a specific product or service, outlining their characteristics, online behavior, and platform preferences.
Class 15: Creating Compelling Social Media Ad Creatives and Content.
Project: Develop ad creatives (image and text copy) for a specific social media platform and target audience segment, aligning with a defined marketing objective. Justify your creative choices based on platform best practices and audience insights.
Class 16: Social Media Advertising Campaign Planning and Budgeting.
Project: Create a basic social media advertising campaign plan for a product launch, including campaign objectives, target audience, platform selection, budget allocation, and key performance indicators (KPIs).
Class 17: Monitoring, Analyzing, and Optimizing Social Ad Performance.
Project: Analyze a provided sample social media advertising campaign performance report. Identify key insights, suggest optimization strategies based on the data, and recommend adjustments for future campaigns.
Class 18: Advanced Social Media Advertising Techniques and Future Trends.
Project: Research and present a report on an emerging trend or advanced technique in social media advertising, analyzing its potential impact and application for businesses.
- Course Description: Develop professional skills in portfolio development, branding, and career planning.
- Classes:
- Class 19: Building Your Digital Media Portfolio: Showcasing your skills and projects effectively.
- Project: Develop a professional online portfolio website.
- Class 20: Personal Branding and Online Presence: Creating a strong online presence and building your professional network.
- Project: Develop a personal branding strategy and optimize your social media profiles.
- Class 21: Freelancing and Entrepreneurship in Digital Media: Building a successful freelance career or starting your own business.
- Project: Develop a business plan or freelance proposal for a digital media project.
- Class 22: The Business of Digital Media: Understanding copyright, licensing, and legal considerations.
- Project: Research and present on copyright laws and licensing options for digital media content.
- Class 23: Career Paths in Digital Media: Exploring different career options and industry trends.
- Project: Attend a networking event or conduct informational interviews with digital media professionals.
- Class 24: The Future of Digital Media: Analyzing emerging trends and preparing for the future of the industry.
- Project: Group discussion and presentation on the future of digital media and its impact on society.
- Class 19: Building Your Digital Media Portfolio: Showcasing your skills and projects effectively.
Key Outcomes:
- Gain a comprehensive understanding of digital media tools and techniques.
- Develop strong creative thinking and problem-solving skills.
- Be familiar with business tools and workflows for digital media.
- Build a professional portfolio and online presence.
- Explore career paths and opportunities in the digital media industry.
- Be prepared to thrive in the dynamic and ever-evolving world of digital media.
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